This retail store for high-end italian furniture brands came in with a site full of challenges. With a hotel on the upper level, the space was filled with plumbing pipes within an already low ceiling. To work around these factors, the planning and detailing were undertaken with careful thought. Furniture bays are chalked out to draw the eye to specific sections in a rhythmic format. Vertical wooden fluting treated over the columns in a contemporary style further thin down the mass and a subtle grey palette with a wooden floor allow the furniture to stand out. The woodwork and lighting are an adaptation of the brand identity. A simple minimal facade with signage perched on a heavy metal section and a stark white door call out to the potential customer on the busy road that it stands on.