The name of this store – ‘Glass and Wall Expressions Experience Centre’ formed the genesis of the design.The basic client requirement revolved around the word ‘experience’ – the customer experiencing all the products the store has to offer, in terms of sight, touch and feel and in do it yourself experiments.The cladding of the pergolas at the entry, the varied glass films, all the wall coverings inside the store, the films on the light boxes along the ceiling, and the pull out panels all form a part of the see, touch and feel experience. Several huddle rooms and a playtable is provided to make the process of selection a fun and interactive. The application zone is fitted with surfaces where the customers experience for themselves the ease of the application process. All the elements were designed as modules for easy replication in future chain stores.
